Taylor, Scott (2020). Open
Access+ Service: Reframing Library Support to Take Research Outputs to
Non-academic Audiences. Insights 33 (1): 7. http://doi.org/10.1629/uksg.499
The University of Manchester Library has established a key role
in facilitating scholarly discourse through its mediated open access
(OA) services, but has little track record in intentionally taking OA
research outputs to non-academic audiences. This article outlines recent
exploratory steps the Library has taken to convince researchers to
fully exploit this part of the scholarly communication chain. Driving
developments within this service category is a belief that despite the
recent rise in OA, the full public benefit of research outputs is often
not being realized as many papers are written in inaccessibly technical
language. Recognizing our unique position to help authors reach broader
audiences with simpler expressions of their work, we have evolved our
existing managed OA services to systematically share plain-English
summaries of OA papers via Twitter. In parallel, we have taken steps to
ensure that our commercial analytics tools work harder to identify and
reach the networked communities that form around academic disciplines in
the hope that these simpler expressions of research will be more likely
to diffuse beyond these networks.
via https://www.univie.ac.at/voeb/blog/?p=50915
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