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Mittwoch, 19. Oktober 2016
About the magic of a good opening line: How to build book descriptions that sell
Your book description is only as good as its opening line. Marketers for bestselling books employ a simple strategy to conquer short attention spans—a tactic every author can use. If you’ve gotten this far in reading,
you’ve read further than most readers who come across book descriptions
on Amazon or elsewhere. Just like with news articles or Facebook posts,
people often quickly skim book descriptions and rarely read past the
first few words. Even if the rest of your book description is
compelling, it won’t matter if you can’t hook readers with your first
sentence. ... [mehr] https://theverbs.pronoun.com/book-description/
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