Mittwoch, 19. Oktober 2016

About the magic of a good opening line: How to build book descriptions that sell

Your book description is only as good as its opening line. Marketers for bestselling books employ a simple strategy to conquer short attention spans—a tactic every author can use. If you’ve gotten this far in reading, you’ve read further than most readers who come across book descriptions on Amazon or elsewhere. Just like with news articles or Facebook posts, people often quickly skim book descriptions and rarely read past the first few words. Even if the rest of your book description is compelling, it won’t matter if you can’t hook readers with your first sentence. ... [mehr]

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